Aviation Sustainability... who'da thunk it?

I found this super interesting article, and found that it related my field of interest into sustainability quite perfectly. One paragraph in particular I'll quote and dissect:

Sustainable Development – a Balancing Act

Sustainable development seeks to balance social, economic and environmental objectives in order to secure the well-being of present and future generations. These objectives are interdependent and thus equally important. Finding the optimum balance means that difficult choices sometimes have to be made and concessions may be required.

Aviation is a good example of this: it is a consumer of non-renewable resources, a contributor to climate change and local noise problems but at the same time it makes a very valuable and unique contribution to the sustainable development of our global society.

I'm glad that there are people who are trying to reach new heights (pardon the pun) in the aviation community. When I first enrolled in the business sustainability class, I wasn't exactly sure how it would relate to me, considering I'm kind of a "convenient" environmentalist... such as- if its convenient to be green, then I'll probably do it. I think people are really starting to understand that a lot of people are like that, and it just takes someone to make being green convenient, and everyone will start doing what they can to create a better place for everyone to live.